Robinhood Plugs into the Mainframe: Social Trading, AI, and Advanced Tools Unveiled at Las Vegas Summit
The company doubles down on active traders with new AI, social, and professional-grade features.
Las Vegas, NV – September 10, 2025 – Robinhood took a significant step beyond its commission-free trading roots last night, unveiling a suite of new features aimed at active traders and fostering a community-driven investment experience. At its "Enter the Mainframe" summit in Las Vegas, the fintech giant announced "Robinhood Social," a new in-app social trading platform, alongside powerful AI-driven tools and significant enhancements to its "Robinhood Legend" platform.
The announcements signal a clear strategic push to cater to a more sophisticated user base and compete with established social investing platforms. Here's a full rundown of the new features set to roll out.
Introducing Robinhood Social: Making Trading a Team Sport
The headline announcement was Robinhood Social, a new integrated community designed to bring transparency and collaboration to retail investing. In a direct challenge to the often-unreliable information found on other social media platforms, Robinhood Social will feature:
Verified Trades: All shared trades within the platform will be verified, allowing users to see the actual entry and exit points of other traders in real-time.
Authentic Profiles: Users will have verified profiles, aiming to build a more trusted and credible community.
Strategy Sharing and Discussion: The platform will enable users to discuss trading strategies, follow experienced investors, and learn from the community's collective insights.
Robinhood Social is slated for an invite-only launch in the U.S. early next year, with broader availability to follow.
AI Takes Center Stage with "Robinhood Cortex"
Leveraging the power of artificial intelligence, Robinhood is introducing new capabilities through its "Robinhood Cortex" technology, primarily focused on its browser-based Robinhood Legend platform for active traders:
AI-Powered Custom Indicators: Users will be able to create their own unique trading indicators using natural language. This feature removes the need for coding, allowing traders to build personalized signals based on their specific strategies.
Custom Market Scans: In a similar vein, traders can now use plain English to create custom market scanners to identify investment opportunities that fit their individual criteria.
Powering Up the "Legend" Platform and Mobile Experience
Beyond the headline social and AI features, Robinhood announced a raft of upgrades to its trading platforms for more active users:
Futures Trading on Legend: The platform will now support futures trading, offering contracts on a range of commodities and cryptocurrencies.
Advanced Trading Ladder: A new trading ladder feature for rapid order execution will be available on both Legend (for stocks, ETFs, and crypto) and will be expanding on the mobile app.
Device Linking: A new feature will allow seamless integration between the mobile app and the Legend platform, enabling users to monitor charts on a larger screen while executing trades from their phone.
Overnight Index Options: Responding to demand for more trading hours, Robinhood will begin offering overnight trading for select index options on weekdays, starting early next year.
The Addition of Short Selling: For the first time, users will have the ability to short sell assets, a long-requested feature for more advanced trading strategies.
Simulated Returns: An educational tool will allow options traders to visualize the potential risk and reward of a position before committing capital.
Multiple Individual Accounts: To help with portfolio organization, users will now be able to open multiple individual brokerage accounts under a single profile.
Last night's summit made it clear that Robinhood is aggressively expanding its offerings to not only retain its massive user base but also to provide the tools necessary for them to grow as investors. By integrating social features with powerful AI and advanced trading capabilities, Robinhood is betting that the future of retail investing is both collaborative and technologically driven. The "Enter the Mainframe" event may well be remembered as the moment the company fully embraced its evolution from a simple trading app to a comprehensive investment ecosystem.